Everything But Basic

In a world where closet staples and leggings are everywhere, how do you stand out amongst the rest? You take the basic and flip it on it’s head.

Under Armour’s lab tested and tested fabric to help it not pill and keep its retention. UA’s Meridian collection is an extra soft fabric that you can workout in, as well as head to a coffee shop with friends. The goal here was to make her feel amazing and tell her she can do anything when she’s in this fabric. We wanted to lean into the concept that this isn’t your “basic b****” apparel, it’s so much more.