UNDER ARMOUR BACK TO SCHOOL 2024

Who doesn’t love back to school time? Kids and teens get excited and us adults get to feel nostalgic. Remember getting a new pencil box, cool folders, and fresh notebooks? I also always wanted whatever the new coolest backpack was…but I digress…

This was Under Armour’s Back To School campaign for Fall 2024. The goal here was to stand out amongst all the other BTS campaigns and tie it back to the UA Next program - where athletes can take their sport to the next level.